Planning the cinematography

Planning the cinematography shots are critical to the development and progression of the music video as if this isn't done, then the filming will be disorganised as the person filming would try many different angles as they wouldn't know where they want to place the camera. This can cause filming to be longer and this can make the editing longer as the person will have to roughly edit all the footage and then try to decide which would be best.

Close Up:

A close up shot is a shot that will normally just show the object being filmed and hardly any background. A close up is used to show the detail of what is happening in the scene.

We are using the close up in this scene to show the detail of the glass heart breaking as we are trying to convey the heartbreak emotion much more clearly to the audience as they are getting a visual of what the artist is singing about.

This is conventional to have close ups in pop videos , although normally it would be close ups of the artist but we have those from when she is performing.

This will effect the audience as they will understand the theme of the song more and they will be able to understand what the artist is singing about and how this is affecting her so much.

High Angle:

A high angle shot in normally used to show what is being filmed at a lower angle that the camera, which can make the object on screen seem weaker and also lets the audience see better into their life and emotions.

We decided as a group that we would use a high angle shot when the artist is ripping up the photo of her love interest and is upset.

This is conventionally used in pop love songs where the artist is upset, as they want to make the artist seems smaller than the audience when they are upset, which in turn will help the audience to feel like they can relate to her.

The higher angle will show her emotion more and it will help to make the audience understand her pain and feel pity & sympathy for her.

Long Shot:

A long shot is when you show most of the body of the object in the shot and it will be used to show motion in a music video normally.

We decided to use a long shot and show the artist running with a paper chain of hearts going behind her as she runs with it.

This is conventional as normally record labels will want to do shots of the artist's full body as this will show off their figure and as our artist is female, it is expected of her to show off her body & figure.

This is showing the audience that her emotions are free and anyone can see her love and heart ache and that she isn't hiding them, she is wearing them on her sleeve.

Mid Shot:

A mid shot is when a shot is shown to be showing half or a certain section of the object in the frame.

We decided to use a mid shot when the artist is ripping a picture of herself and the love interest together and this is due to the fact that we want the picture to be the main focus but we also want to see the action of her ripping it up too, which is why we chose to do a mid-shot instead of a close up.

This is conventional as the audience still gets to see the artist's actions and this will help to convey her emotions. She is also still the focus as she is on the image being ripped up and the audience will be able to see that.

This helps to create a deeper connection between the viewer and the artist as they will see her ripping it up and her actions will show what her emotions are. Also, as it's a mid shot, parts of her face will be shown at the top of the screen so they will see a little hint of her emotions on her face.