Wednesday, 18 December 2013

Group Advert


Sumbal's Magazine Advert: 


Positives:
I like the background swirl effect that has been used. It makes the poster seem more conventional for the pop culture as it isn't just a plain background, which a artist from another genre such as classical or country as they would want the complete focus to go to the artist but I feel that from looking at the advert above, the image of our artist, Ashley is still the first thing you look at. 
I like the language used on the advert but I feel like there are some negatives to do with the grammar. I like how Sumbal has placed the 'empire records presents' at the top of the advert so that it means that would be the first thing that the reader would see. This means that the readers would start to associate the record label with the artist and once the artist gets notoriety, the record label will become well known too.
Another positive from Sumbal's magazine advert is that she matched the artist's image to the advert. She did this by making the main colours black and blue & if you look at her eye make up, she has black eyeliner and a blue underline. Also her necklace has blue it in. Whilst this is a positive, this is also a negative too.

Negatives:
One negative with the language is that some of the words have capitals letters and others don't, i.e. 'In her debut Album Featuring the hit single'. Also, I don't like how the single name, Glassheart has quotation marks on it as I believe that makes it look like it's been copied and it is a statement not a quote. The only thing that should be in quotation marks on the magazine advert is any reviews. 
Looking at the colour theme, whilst the colours match the image that Sumbal picked of Ashley, the actual colours blue and black aren't conventional for our artist's genres which is pop. In our music video, our main colours are pink, purple, gold & silver and apart from the picture, she hasn't got any of these colours on her advert.

Rhiann's Magazine Advert:


Positives:
I like the bottom writing and I feel like it stands out against the pink box. I like the different fonts used for the album name and single name.
I like the shade and the font for the Marni text at the top of the magazine advert. I think the pink makes it stand out and the pink is very conventional for our artist's genre, which is pop. The language is perfect on this advert and it tells the audience exactly what the magazine advert is about, the debut album of our artist with the first single on it.

Negatives:
The one thing I don't like about the bottom of the advert is the fact that the falling for you text is a darker shade of purple than the rest of the writing and I believe that the different font already makes the viewer more on it and the darker purple doesn't look right to me.
I don't like the image used of our artist. I this that it looks a little blurry & our of focus and the lighting angle is bad, which shows the shadow under her eyes, which could have been edited away. 
Whilst I like the pink box and how the writing will stand out against it, I feel like it cuts off the picture at the wrong place and makes the whole advert look a bit cheesy.

My Magazine Advert:


Positives:
I believe that the glassheart text with the heart drawing behind it looks good as it could become symbolic for the single and this could be something that the audience would recognise and instantly know and think of the artist and the song.
I like the gradient on my background as I believe that it is more professional looking due to the fact that it is very subtle and not in your face. This is good for a background as the viewer shouldn't be focusing on the background, they should be focusing on the artist and what the message of the advert is.

Negatives:
I believe that my advert is too basic when I look back at it. I could have done something different with the background or added another graphic to it to make it more interesting. 
I also don't like the angle of the image of the artist. Whilst I like the image of Ashley and her hair, make-up & costume, I would have preferred to use a straight on shot instead of a side over the shoulder shot. I believe that a shot of Ashley looking into the camera would make the audience look at it more and this would cause their attention to look at the advert and see what it's about.


1 comment:

  1. This post demonstrates some proficient group discussions on the different individual designs from your group. It is clear to see that you have considered the strengths and constructive areas of the designs, by focusing on some of the conventions of pop.

    However, it is difficult to see what your final group design is and why?

    ReplyDelete