Wednesday, 18 December 2013

Group Digipak


Sumbal's Digipak
I like that Sumbal has tried to create a colour scheme and she kept with it, only adding blue and white to her digipak. However, blue isn't a conventional female pop artist colour to use on an ancillary product so I believe that she could improve her digipak by changing the colour scheme from blue to another colour like pink or purple. 
Also, Sumbal's digipak is missing a picture so that could have improved the quality of the digipak and we would have been able to see how she would have edited it and what picture she would have picked.
I like the CD cover as the heart is placed in a perfect place and we decided to use this for our final digipak as well as the front cover.

Rhiann's Digipak
I like the welcome note from Rhiann's digipak as the font stands out against the background and the image is good as it shows our artist, Marni looking at the camera but she is smiling and looks quite relaxed which will help the audience to believe and relate to the welcome note.  I like the colour scheme and believe it is conventional for our artist and the pop music genre. 
One thing i don't like about Rhiann's digipak is the fact that there isn't much editing techniques used which I believe would have made the digipak seem more professional looking. Also, you cannot read the writing on the CD cover, so that would be one thing that I would change.
We used the welcome note, picture 1 & the back cover in our final digipak.

My Digipak
I like my colour scheme on my digipak, I used gold and purple. The back cover has hearts which have the song titles around them and this helps to relate back to the glassheart hit single and the fact that these songs revolve around love.
I also kept the my digipak very consist by having the same pink and cream background on two of my digipak slides and this background is shown in the video a lot as the artist, does a performance section in front of it. 
One thing that I would change would be my welcome note, as due to the gold clipping mask, you can't read the note properly. 
I also would have changed the background on the picture one, so that it is the same shade of purple that is sued on the rest of the digipak

Final Digipak
 This is the final digipak that we made for the artist.
We used the front cover and cd from Sumbal's digipak. The welcome note, back cover and picture 1 are from Rhiann's digipak & the images used in picture 1 & picture 2 are from my digipak too. 
It was decided in a group meeting that I would do the final edit on the digipak as I had the more experience and skills with Photoshop CS6 so it would be the most efficient if I did the editing.
For the front cover, I took off the paint that Sumbal had on the background and added a effect and changed the text to Engraves MT, which is what is used on the whole digipak. I also used the stroke effect on the album name to add more to the picture.
For the CD Cover, I changed the background to make it more consistent with the music video and other digipak slides. The writing was changed and I did a wave transformation to make it curve against the CD rim.
For the welcome note, I added a peach coloured square as I felt that the font wasn't that easy to read and I added a glow and shadow effect to make the text stand out more.
For the first picture, I added the same effect that I put on the front cover and blurred the background a little bit. 
For the second picture, I did a selective colouring technique which meant I could chose what would have it's original colour & what would be black and white. I kept only the pink & red hearts their original colour & I felt that this would help to convey the colours to the target audience and show that this is conventional.
For the back cover, I changed the font to Engraves MT and spread them out more evenly. I also added a bar code to make it seem more realistic.

1 comment:

  1. This post demonstrates proficient group discussions on the different individual designs from your group. It is clear to see that you have considered the strengths and constructive areas of the designs, by focusing on some of the conventions of pop.

    It is also clear to see how your group worked together to complete the group digipak, by using various slides from each member.

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