Group Advert

Sumbal's Magazine Advert: 

Positives:

I like the background swirl effect that has been used. It makes the poster seem more conventional for the pop culture as it isn't just a plain background, which a artist from another genre such as classical or country as they would want the complete focus to go to the artist but I feel that from looking at the advert above, the image of our artist, Ashley is still the first thing you look at. 

I like the language used on the advert but I feel like there are some negatives to do with the grammar. I like how Sumbal has placed the 'empire records presents' at the top of the advert so that it means that would be the first thing that the reader would see. This means that the readers would start to associate the record label with the artist and once the artist gets notoriety, the record label will become well known too.

Another positive from Sumbal's magazine advert is that she matched the artist's image to the advert. She did this by making the main colours black and blue & if you look at her eye make up, she has black eyeliner and a blue underline. Also her necklace has blue it in. Whilst this is a positive, this is also a negative too.

Negatives:

One negative with the language is that some of the words have capitals letters and others don't, i.e. 'In her debut Album Featuring the hit single'. Also, I don't like how the single name, Glassheart has quotation marks on it as I believe that makes it look like it's been copied and it is a statement not a quote. The only thing that should be in quotation marks on the magazine advert is any reviews. 

Looking at the colour theme, whilst the colours match the image that Sumbal picked of Ashley, the actual colours blue and black aren't conventional for our artist's genres which is pop. In our music video, our main colours are pink, purple, gold & silver and apart from the picture, she hasn't got any of these colours on her advert.

Rhiann's Magazine Advert:

Positives:

I like the bottom writing and I feel like it stands out against the pink box. I like the different fonts used for the album name and single name.

I like the shade and the font for the Marni text at the top of the magazine advert. I think the pink makes it stand out and the pink is very conventional for our artist's genre, which is pop. The language is perfect on this advert and it tells the audience exactly what the magazine advert is about, the debut album of our artist with the first single on it.

Negatives:

The one thing I don't like about the bottom of the advert is the fact that the falling for you text is a darker shade of purple than the rest of the writing and I believe that the different font already makes the viewer more on it and the darker purple doesn't look right to me.

I don't like the image used of our artist. I this that it looks a little blurry & our of focus and the lighting angle is bad, which shows the shadow under her eyes, which could have been edited away. 

Whilst I like the pink box and how the writing will stand out against it, I feel like it cuts off the picture at the wrong place and makes the whole advert look a bit cheesy.

My Magazine Advert:

Positives:

I believe that the glassheart text with the heart drawing behind it looks good as it could become symbolic for the single and this could be something that the audience would recognise and instantly know and think of the artist and the song.

I like the gradient on my background as I believe that it is more professional looking due to the fact that it is very subtle and not in your face. This is good for a background as the viewer shouldn't be focusing on the background, they should be focusing on the artist and what the message of the advert is.

Negatives:

I believe that my advert is too basic when I look back at it. I could have done something different with the background or added another graphic to it to make it more interesting. 
I also don't like the angle of the image of the artist. Whilst I like the image of Ashley and her hair, make-up & costume, I would have preferred to use a straight on shot instead of a side over the shoulder shot. I believe that a shot of Ashley looking into the camera would make the audience look at it more and this would cause their attention to look at the advert and see what it's about.

Group Digipak

Sumbal's Digipak

I like that Sumbal has tried to create a colour scheme and she kept with it, only adding blue and white to her digipak. However, blue isn't a conventional female pop artist colour to use on an ancillary product so I believe that she could improve her digipak by changing the colour scheme from blue to another colour like pink or purple. 

Also, Sumbal's digipak is missing a picture so that could have improved the quality of the digipak and we would have been able to see how she would have edited it and what picture she would have picked.

I like the CD cover as the heart is placed in a perfect place and we decided to use this for our final digipak as well as the front cover.

Rhiann's Digipak

I like the welcome note from Rhiann's digipak as the font stands out against the background and the image is good as it shows our artist, Marni looking at the camera but she is smiling and looks quite relaxed which will help the audience to believe and relate to the welcome note.  I like the colour scheme and believe it is conventional for our artist and the pop music genre. 

One thing i don't like about Rhiann's digipak is the fact that there isn't much editing techniques used which I believe would have made the digipak seem more professional looking. Also, you cannot read the writing on the CD cover, so that would be one thing that I would change.

We used the welcome note, picture 1 & the back cover in our final digipak.

My Digipak

I like my colour scheme on my digipak, I used gold and purple. The back cover has hearts which have the song titles around them and this helps to relate back to the glassheart hit single and the fact that these songs revolve around love.

I also kept the my digipak very consist by having the same pink and cream background on two of my digipak slides and this background is shown in the video a lot as the artist, does a performance section in front of it. 

One thing that I would change would be my welcome note, as due to the gold clipping mask, you can't read the note properly. 

I also would have changed the background on the picture one, so that it is the same shade of purple that is sued on the rest of the digipak

Final Digipak

 This is the final digipak that we made for the artist.

We used the front cover and cd from Sumbal's digipak. The welcome note, back cover and picture 1 are from Rhiann's digipak & the images used in picture 1 & picture 2 are from my digipak too. 

It was decided in a group meeting that I would do the final edit on the digipak as I had the more experience and skills with Photoshop CS6 so it would be the most efficient if I did the editing.

For the front cover, I took off the paint that Sumbal had on the background and added a effect and changed the text to Engraves MT, which is what is used on the whole digipak. I also used the stroke effect on the album name to add more to the picture.

For the CD Cover, I changed the background to make it more consistent with the music video and other digipak slides. The writing was changed and I did a wave transformation to make it curve against the CD rim.

For the welcome note, I added a peach coloured square as I felt that the font wasn't that easy to read and I added a glow and shadow effect to make the text stand out more.

For the first picture, I added the same effect that I put on the front cover and blurred the background a little bit. 

For the second picture, I did a selective colouring technique which meant I could chose what would have it's original colour & what would be black and white. I kept only the pink & red hearts their original colour & I felt that this would help to convey the colours to the target audience and show that this is conventional.

For the back cover, I changed the font to Engraves MT and spread them out more evenly. I also added a bar code to make it seem more realistic.

Film Schedule

The filming schedule is an important part of the planning for a movie as it helps to make everything organised. It can be given to all the people on the set, as it will help to organise the filming production and a filming schedule is good as you can make sure that you don't forget any scenes or shots.

Here is the filming schedule that we made:

That was the basic filming schedule that we made. We then made a more detailed version later on which had the date and time that we were filming, the type of shot it was, who was in it, the setting, the iconography and the lighting.

History of music videos

There are many different ways that a person can view a artist's music video, such as;

• On a music channel on the TV, i.e. MTV, The Box & 4Music.
• On a online video sharing website, i.e. YouTube, Dailymotion & Vimeo.
• Using a music streaming service, i.e. Spotify, Deezer & Pandora.
• Listening to the song on a FM radio channel, i.e. KISS 100, Capital FM & BBC Radio One.

The way in which people are able to view and consume a music video and it's audio has changed throughout the years due to the growth in technology. This has meant that more people have been able to view music videos, which means that the audience has growth and become bigger. 

The music video industry has changed a lot since the first attempt to make a music video happened. 

In 1894 Joe Stern & Edward B. Marks was a piece of sheet music that they had written. They hired George Thomas to help promote it and he used a magic lantern to show a series of images that would be conveying a live performance to the viewer. This was the first ever stage of the making of the music video and it was known as a illustrated song.

Soundies were the second step in the development of the music video and these were created around 1940 - 1946 and these were basically 3 minute videos which included dance sequences and they were normally musical films. They would be displayed on a Panoram, which was a jukebox that would display the video and the soundies would have to be printed backwards as the Panoram would mirror the image so that it would be viewed in the correct orientation. 

Musical films helped to develop music videos as many music videos used musicals as inspiration for their 

My Magazine Advert Reflection

When doing research, I searched in many different magazine's that are aimed at different ages and genders to help me develop my understanding of what our target audience would expect to see in a magazine advert for a music artist and their music.

From my research, I learnt more about the layout, which indicated that having an image of the artist as the main focus was essential. Another convention was that the language shouldn't be too complex and there shouldn't be a lot of writing as this will cause people to get bored and they may not absorb the message and objective of sales of the new music. 

what are your ideas and inspirations behind your paper design?

Magazine Advert 1:

I like the image that I used in this picture, as she is looking straight at the camera and this will cause the audience to do the same thing to her. 
I like that the pink in the background, as it matches the pink Marni writing and the white box behind the Marni writing will make the viewer look at the text at the top of the advert.

Magazine Advert 2:

I think layout and language wise, this version is better. 

It has more information about the product it is trying to sell, which is the artist and their debut album.  I think that the gradient on the background is a lot more subtle, which makes it look more professional.

However, one thing I would change is the colour of the background as I do not believe it is the most conventional colour to use and a pink or purple background might have looked better.

Photoshoot post

My Digipak Reflection

Before creating my own digipak version, I decided to do some research to see what the conventional digipak for a female pop artist would be. 

I looked at Katy Perry's digipak for inspiration and learnt a lot about what a stereotypical pop artist will feature on their digipak

My Digipak:

This was the digipak that I created by myself and me & my fellow group members decided that it would be best to all come up with our own digipak's so that we could then look over them all and see what would be best and how we could bring all our skills together to create our final digipak.

I decided to use purple as my main colour on the digipak, as it was one of the main colours on our colour scheme for the music video and I felt that it was a conventional pop artist colour.
I like the idea for the welcome note. I wrote the welcome note out then added a clipping tool to it, to attach the gold image that I found online and this make it seem more rich. However, looking back, I should have gone for a different shade of gold, as it is very difficult to read from far away. 

Digipak Analysis

During the research stage of this project, I researched into different pop artists & their ancillary products. I chose Katy Perry as she is a stereotypical pop artist who is starting to become famous enough to be able to do what she want instead of what her record label would want. She would now get a say. 

Representation

The artist is represented in a childish yet sexual way. The digipak has a theme of a cotton candy land which would show that she is innocent and child like, having a music digipak based on a child's fantasy. However, on the front cover and on one of the images of herself, she is shown to be lying down naked, being covered up with either a hand or some well placed candy floss. This shows that whilst she is being represented as having a child's fantasy, she is contradicting herself by making herself look like a adult's fantasy.
She has probably done this to increase her potential target audience, as a male would be more likely to buy it due to the image of her naked and the way her body is being represented. 

Connotations
 The digipak theme connotes that the songs are sweet and would be age appropriate but from the pictures of Katy, you can see that it is aimed for adults. Also, on the front cover, there is a sticker that says the album has moderate language in it, which again goes against the theme. 

The digipak is quite unique as not many artists would try to do such a bold statement in the pop genre. Her cd's are a doughnut and a lollipop, which implies that the album is sweet, which contradicts itself once again. 

Colours
The main colours on Katy's digipak is pink which is shown on the candy floss, red which is shown on the font on the background and on the lollipop cd. Blue is a secondary colour, which is shown on the doughnut cd, the sky on the front and back cover & on the font on the back cover. 

The pink, red & white are conventional for a female pop artist to have as these are colours that the target audience will like and these will help to help the target audience to want to buy the album. 

Layout

In this digipak, there is three pictures of Katy Perry. There is one on the front cover where she is lying down and she takes up most of the middle space, with the candy floss filling the rest of the empty space. There is a close up shot of her where she fills up the entire space of the digipak slide. The third image is of the artist in the middle of a cup cake and a fountain and she is leaning on both whilst sitting down. This image goes over 3 digipak slides and this shows that the layout is made so that the digipak must be laid out and looked at. 

Font 

The font on the back cover is very curvy with curved corners and a thick inside in the writing. The O's have been changed from the normal O in that font, to a lollipop candy swirl o, which keeps with the digipak theme. 
A red is used for the main songs that are listed on the album, with the songs in the blue font being remixes that are on the second cd, which is a bonus cd called Dream On.

The artist's name is done in a font that joins up throughout the whole word. It looks like a ballon and shows that this digipak has a child like theme behind it. This is also very conventional for a pop artist, as this is the kind of font that Katy's target audience of young females would like and think looks good.

Target Audience

The artist's target audience is shown to be young and carefree as if they were to like and buy this album then it shows that they like the candy land theme and they must be a fan of hers. 
Due to the way that the artist is shown on the cover, we can see that the target audience would be expanded and she would increase her sales as males would buy the album. Plus there is a collobration with Snoop Dogg on the album, which could interest the Hip-Hop and R'n'B audience & Snoop Dogg's fans too.

Music Genre
This digipak shows the pop genre to be fun and light, with the candy land theme showing that the genre is less about money and expensive things, like Hip-Hop is and it is more about fantasies and something dream like. 
Also, with the main colour being pink, that connotes that the target audience for this genre would be mainly females. 

Choosing artist names

As a group we found the task of choosing on an artist name especially difficult. This was due to the fact that we were all aware of the importance that an artist name holds as many famous pop artist have changed their names in order to me both easily memorable and spoken by fans no matter their mother tongue but at the same time be unique and stand out from the crowd. Examples of artist who have had to change their names include; Lady Gaga whose actual name is Stephanie and JessieJ whose actual name is Jessica Cornish.

In the pursuit of an artist’s name we begun brainstorming a variety of different unique yet easily memorable name, below are a list of names that we found:

• Elliya
• Leyla
• Delila
• Sophia
• Adrianna
• Alexia
• Anya
• Marissa
• Valentina
• Adena
• Penelope
• Valerie
• Eva
• Clara
• Esme
• Marni
• Alana
• Rochelle
•  Zara
• Aleesha
• Analise
•  Carmel
• Avery
•  Chloe
• Ashleigh
• Gabrielle
•  Teigan
• Camryn

From this list we then begun ruling out the names that we did not think suitable for a pop artist. This helped us in narrowing down the large variety of name ideas that we had found.

After a number of discussions we finally came to the joint decision that our artist name would be Marni.

There are a number of reason for which we chose this name.

The first is that this name is unique not one of the three of us could think of anyone who known or had heard of having the name.

Furthermore we felt that whilst it being unique from other names it was also easy to pronounce and this is a key issue that any artist needs to consider if they want to achieve global success.

Finally, we believed that this name is one that will prove memorable for our target audience.

Choosing record label name

A further important decision that we needed to make as a group was that we needed to choose a record label name.

To do this we decided to first of all research existing record label names and from this research we would then try and from this research find other names of records labels which we could create to use in our own work.

The record label name that we have chosen to use is Empire record labels.

The reason for which we choose this specific record label name was that we felt that it conveyed power and wealth whilst also appearing as a international company, therefore as a group came to the joint decision that we would use Empire Records as our record label name.

Magazine Advert Analysis

Leona Lewis – Spirit Advert

Representation:

In this advert, the artist is represented to be soft and beautiful and this is shown through her hair and make-up. She has make-up that highlights her glowing skin and her eye shadow highlights her green eyes. Her curly hair is done in a way that looks soft and makes her whole face look soft.

Connotations:

Colours:

The colours that are used on this advert are bronzes and gold colours. This shows that she is successful and the colour bronze connotes wealth and power. This shows to the viewer that her career will be the same and as Spirit was the first released album with her own original songs.

Layout:

The layout of this advert is a very simplistic one. There is the artists name at the top, with an image of Leona in the middle with the album name below her face. Then there is a section at the bottom, which says that, the “album is out” and “that the wait is over”.

Image:

Leona’s image in this advert is one that shows off her natural self, which will help the audience to relate back to her, as she was a normal ordinary person before she applied for The X Factor and got a record label. Also, it will cause people for the person she was beforehand and this could make people like her more as they will see her as more humble due to her natural face and her not having had a massive make over to look more like a pop star.

Typography:

The font used in this advert has been used to stand out and this is due to the contrast of the font against the image of the artist. Leona is shown to be soft and airy whilst the font is quite a sharp straight lined one, which is completely different to the softness, which is conveyed in her image.

Style of language:

The style of language on the advert is very basic so that everyone would be able to understand the album advert and this would been the advert would be more widespread.

Music Genre:

Artist:

Audience:

Risk Assessment

We decided as a group that we should work out what risks that may be in the filming. 

We knew that this would help us in the production stage as we would be more organised and would be able to prepare for the filming more efficient. 

Here is the table that we produced for the risk assessment:

A risk assessment is essential to filming as without it, people could get hurt or equipment could get damaged and this would slow down filming and would get people injured. If this was a professional filming and a risk assessment wasn't done, the filming could get shut down and if a incident, there could be legal action towards the film production.

Planning the editing styles

montage 

split screen

(tints-smashing-green screen)

juxtaposition of fast paced editing and slow paced editing

Planning the Artist's Image

Make-Up:

Planning the make up for the actors in our music video is important as we are aware that different make up style and the amount a person wears can connote different messages to the audience. 
We have four different make up looks:

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The first is a natural kind of make up that will be used when we are doing the scenes of her in her bedroom being sad and singing to the camera. We felt that a natural kind of make up with cream and neutral colours would be best as it would help to emphasis her vulnerability and how she is so overcome with sadness that she isn't even trying to cover up her emotions and feeling. Also having only a little bit of make up will help to make the audience make a deeper connection with her as they will feel more in tune with her feelings and this will make them feel more sorrow for her. 

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The second make up look that we have is the heavier, darker make up that we will be using for when she is doing the main performance sequence in front of the green screen. We felt that darker make up would be right as that is what the audience will assume she should have as she will be dressed up and when a artist is performing, you expect them to be unordinary and having natural make up would make her look normal. 
We were thinking of doing a brown smokey eye, with a darker pink for her lips to make them stand out more. 

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The third look is for the smashing of the glass hearts. We decided that she will have dark black eyes, with heavy eyeliner and dark eye shadow with bright dark red lips. We felt this would help to connote her anger to the audience and the audience connect the smashing to her anger.

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The fourth look is for when we are filming around London. She will have a normal day to day kind of make up, which will consist of eyeliner, mascara, blusher and a light colour for her lips. This is as we will be filming the couples date so she wouldn't have any make up on as she would have tried to make an effort but as it's a daytime date, she wouldn't have lots of make up on.

Hair:

Planning the hair is important as this can take time to do and it would make the filming last a lot longer if we hadn't planned it out and had to think on the spot. Also, we might change our minds whilst styling the actors hairs and this will cause more time in the filming schedule.
There are four different hair styles that we are doing:

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The first hair style is a wavy style which has fallen a little bit and looks like it's been slept in and looks a little messy. 
We have done this as she will be upset in this scene and she will be in her bedroom and it will help to show her vulnerability to the audience as it will show how she doesn't care how she looks and she is more concerned with her emotions. 

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The second hair style is for her performance and she will have big curly voluminous hair. This is due to the fact that she will be performing in this scene and we believe that her hair should look glamorous and it should make her look like ordinary and more extraordinary.

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In the glass heart smashing scene, Ashley will have dead straight hair and we felt that this would help to show her aggression and anger with the sharpness of her hair and it will make her look more slick and sharp. As a group, we also wanted to use a range of different hair styles as we felt this could help to emphasis the different emotions and feeling in the music video.

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The fourth and final hair style that we are doing is the naturally straight with a wave at the end which Ashley will have when we film around in the different London locations. We did this as we felt that for these scenes her hair should be styled but not too styled and over the top.

Clothing:

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For the scenes when Ashley is in the bedroom, she will be wearing baggy trousers and a basic shirt. The outfit will be looking like a pyjama set and this is due to the scene being the scene when Ashley is upset and crying on the bed. Her clothes will help to convey her vulnerability and also it shows that she isn't bothered by her appearance as she is overcome with emotion.

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For the performance, we decided that she needed to have a very flashy look as artists are meant to look unique and as far away from looking like a ordinary person as possible.

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bedroom - legging and baggy shirt
green screen - dressy dress and heels
glass heart ankle boots/ converses - all black outfit
london - blue dress, leather jacket and ankle boots